Here’s lots of information about how we go about protecting your data and respecting your privacy.
Yes, we know Privacy Policies are pretty yawn-inducing, but they’re important.
What information do we collect?
YOUR PERSONAL DATA
“Personal data” means any information that might identify you (or other persons), provided to us after you subscribe to any of our services, request further information, during a trial period or that we obtain to contact you about our services. This also includes any other information you might provide to us or a third party to provide to us with your authorisation.
This “personal data” may also be contained in information that we collect about you in connection with your use of our website or tools. Crucially, we comply with our obligations under the General Data Protection Regulation and any other applicable data protection legislation that may affect your rights.
INFORMATION YOU PROVIDE
Whilst dealing with GoFounder, you are likely to provide (or authorise someone else to provide) personal data to use, for example, if you sign up for a free trial account via our website, sign up to receive our emails, answering surveys or questionnaires, enter competitions or provide information in your account profile. This is likely to also occur when you raise a support ticket with us or enter any forms which might be submitted to us requesting more information about our services.
From the first moment you interact with us, we are collecting data – but only what we need. This might be where you provide us with data, or sometimes we collect data about you automatically.
We’ve set out some of the main ways we do this below:
- When you browse a page on our website or tools
- Requesting a trial of our services
- We call you
- You use the tools
- You receive emails from us
- You view and sign contracts
- You interact with customer support
- You opt-in to our marketing messages
TYPES OF DATA WE COLLECT ABOUT OUR CUSTOMERS:
- Contact information: your name, email address, telephone number, address or professional social media accounts (e.g. LinkedIn or Twitter)
- Data that identifies you: such as your IP address, login information, browser type and version, time zone setting, browser plug-in types, geolocation information about where you are accessing our website from, operating system and version
- Data on how you use our Website and our tools: the URLs you visit throughout our site, services viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, how often and your participation in resources and activities
We do not collect personal financial information internally.
We don’t collect any “sensitive data” about you (like racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, bio-metric data, health data, data about your sexual life or orientation, and offences or alleged offences) except when we have your specific consent, or when we have to comply with the law.
We are intended for use only by those who are 18 years of age or over. We do not target our service at children, and we do not knowingly collect any personal data from any person under 16 years of age.
Information we obtain
We promote our services to prospective individuals where we believe they will have an interest in them. We typically source this information ourselves although may also purchase appropriate data list from trusted providers. In the event that we do purchase data lists, we conduct our own independent validation of the data prior to its use.
TYPES OF DATA WE COLLECT ABOUT PROSPECTIVE CUSTOMERS:
- Contact information: your name, email address and job title/department. We obtain this information through publicly shared details on LinkedIn
HOW AND WHY WE USE YOUR DATA:
Under data protection laws, we’re only allowed to use your personal data for certain reasons and where there is a legal basis to do so. Here are the reasons for which we process your personal data:
- Keeping the tools running: managing your training, log in authentication, remembering your settings, processing your training, hosting and back-end infrastructure (legal basis: contract, legitimate interests)
- Improving our services: testing features, including interactive with our feedback and questionnaires, managing our website pages, monitoring user journeys, traffic optimisation, data analysis and research, including profiling and the use of machine learning and other techniques over your data (legal basis: contract, legitimate interests)
- Customer support: notifying you of any changes to our service, solving issues via LiveChat, email or phone, including fixing any bug (legal basis: contract)
- Marketing purposes
- With your consent – sending you emails and messages about our new features, services and content (legal basis: consent)
- Prospective clients – – sending you emails and messages about our services (legal basis: legitimate Interest, we follow the Privacy and Electronic Communications Regulations
WHAT DO THESE “LEGAL BASIS” TERMS MEAN?
- Consent: you have given us your clear consent to process your personal data for a specific purpose. But, of course, you can change your mind at any time. If you wish to remove your consent, you can do this by emailing us at [email protected]
- Contract: this means where the processing of your personal data is necessary for a contract that you or your organisation has with us, or because we have asked you to take specific steps before entering into that contract
- Legitimate interests: processing your data can be necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweigh by your rights and interests. These legitimate interests are:
- gaining insights from your behaviour on our website or in our app
- promoting our services
- delivering, developing and improving our service
- enabling us to enhance, customise or modify our services and comms
- determining whether marketing campaigns are effective
- enhancing data security
In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.
Your privacy choices and rights
- You can choose not to provide us with personal data via our website and can continue to browse the webpages, but we will not be able to process transactions with personal data. For users on our tools, you will have already been provided us with your name and email address, but you do not need to provide us with any additional information (e.g. photo, age, sex, etc) unless you wish to do so.
- You can ask us not to use your data for marketing: we you sign up to our services or free resourses, we will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved, but you can opt out from marketing at any time by emailing us at [email protected]
- You have the right to access information we hold about you. This includes the right to ask us supplementary information about:
- the categories of data we’re processing
- the purposes of data processing
- the categories of third parties to whom the data may be disclosed
- how long the data will be stored (or the criteria used to determine that period)
- your other rights regarding our use of your data
- We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.
- You have the right to make us correct any inaccurate personal data about you
- You can object to us using your data for profiling or making automated decisions about you: we may use your data to determine whether we should let you know information that might be relevant to you, for example, tailoring emails to you based on your behaviour
- You have the right to port your data, in the event that you need it elsewhere: we can provide you with a copy of your data in CSV.
- You have the right to be “forgotten”: you can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data for the purposes of your use of our website/tools or based on a legal contract we may have in place
- You have the right to lodge a complaint regarding our use of your data – please direct any complaints to us at [email protected] so that we can address your concerns. Should we fail to do so, you can further a complaint with the UK Information Commissioner’s Office via www.ico.org.uk.
How secure is the data we collect?
We have physical, electronic and managerial procedures to safeguard and secure the information we collect.
Please remember, unfortunately, no data transmission is guaranteed to be 100% secure, so where providing optional personal information, please note this can be at your own risk.
Keep your username and password safe and secret at all times.
If you suspect your privacy has been breached, please contact us immediately via [email protected]
Where do we store the data?
The personal data we collect is processed at our office in Manchester, with our servers being hosted in the UK. We may also process personal data via third parties as detailed below.
How long do we store your data?
We will archive and stop actively using personal data about you within 6 months of the end of a contract and/or since we last had contact with you. We will delete your personal data from our archives no later than 6 years from the end of a contract and/or since we last had contact with you.
For prospective customers we delete data 2 years after the last date you responded to one of our emails, or 2 years after we sent you our first emails if you have never responded.
Third parties who process your data?
Tech businesses often use third parties to help them host their application, communicate with customers, power their emails, etc. We partner with third parties who we believe are the best in their field at what they do.
Here are the details of our main third-party service providers, and what data they collect or we share with them, where they store the data and why they need it:
Service Provider: Amazon AWS
Data Collected or Shared: Contact details, data from users as part of contract, data that identifies you
Purpose: This is a web hosting provider, whom we use to operate our services from.
Place of Processing: UK
Service Provider: Nimbox
Data Collected or Shared: Contract details, data from users as part of contract, data that identifies you, sales information
Purpose: This is a hosted, secure storage facility which we use to store data as part of the every-day operations of the business
Place of Processing: UK
Service Provider: Google Analytics
Data Collected or Shared: Contact details, how you use GoFounder, data that identifies you, cookies
Purpose: Google Analytics is a web analytics service: we use it to track your use of the service and prepare reports on user activity.
Place of Processing: US
Service Provider: MailGun
Data Collected or Shared: Contact details, how you use GoFounder
Purpose: We use this service for sending, storing and tracking emails
Place of Processing: UK
Service Provider: Agile
Data Collected or Shared: Contact details, how you use GoFounder, cookies
Purpose: This helps us collect email addresses for our mailing list, shows us analytics on how you read our pages and emails, as well as providing our LiveChat functionality and support contact
Place of Processing: UK
Service Provider GoCardless / FreeAgent / Stripe
Data Collected or Shared: Contact details
Purpose: To facilitate invoicing and payments of customers (may include name and email address)
Place of Processing: UK
WHICH SPECIFIC COOKIES DO WE USE?
Service Provider: Google
Service Provider: Agile
You may refuse the transmission of your Information by opting out (contact them direct for more information), however please note that you will delete the opt out cookie when you delete your cookies in your browser settings.
We hope you have found this policy to be useful in detailing what personal data we collect, store and shared in providing our services. If you have any comments, suggestions, questions or feedback, please do not hesitate to get in touch with a member of our team via [email protected]