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Taking the BS out of starting a business

Say hello to proper, no nonsense, advice from people who have actually been there and done it.

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Who are we?

Well, hello there. This is the home of GoFounder – an online platform built by successful start-up founder, Eddie Whittingham, for other start-up founders looking to start, grow or scale their business… without the BS.

Eddie founded and sold his business in just 1,121 days to one of the world’s largest cyber-security companies. But, what Eddie found during this time was that the start-up community was full of ridiculous promises of over night success, outlandish get rich quick schemes and down-right-gob-smackingly-cheeky business coaches and mentors who’d never started their own business.

Is that really the best we’ve got to offer start-up founders?

So, Eddie founded GoFounder – to help demystify the BS around business. Straight-talking, down to earth resources, tools and a supportive community to help you along the way, from people who’ve actually sat where you are, struggled and succeeded.

Early bird registration

Pre-register now to be notified when the platform is open, and keep up to date with our progress in the meantime. We’re busy building but as we move forward, you’ll be the first to know!

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  • Founder Courses

    Step-by-step guidance and tools for every stage of getting going
  • Productivity Sprints

    Our activity-based sprints help you get sh*t done, finally.
  • Community of Founders

    Connect with like-minded founders and share insights
  • Expert Masterclasses

    Build your knowledge with our regular expert masterclasses
  • Exclusive Benefits

    Get your hands on the best tools for less, with exclusively negotiated benefits

Straight talking step-by-step content

We know it can be overwhelming when starting a business. What to do next? When to do it? We have a range of courses to help you get going. It’s straight talking, no nonsense and BS free.

Productivity sprints

We know that sometimes the hardest part of starting a business is just being able to get sh*t done.  Members can make use of our Sprints – an activity and time based productivity tool to make sure you stay on track.

No fake gurus, guaranteed

There are no shortcuts here. No plug in and play success. At GoFounder, we’re all about demystifying the BS around business and making sure people stop feeding ego’s and false dreams. Got talent? Willing to work hard? Understand that you’ll likely need a little slice of luck to make it? Then we want to work with you.

Latest articles

The Customers

Marketing ideas for startups

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Marketing is one of the biggest challenges for startups. To help...

The Money

Crowdfunding – A guide for new businesses

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Thinking about crowdfunding for your startup or new business? We’ve put...

The People

Is a business coach right for me?

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Pros and cons of using a business coach. Before you go...

The Company

NDAs (non disclosure agreements) explained

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If you're starting a business that has commercially sensitive information, like...

The Product

Minimal Viable Product What is it Good for? Well, Absolutely Everything

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An MVP is the most basic version of your concept that...

The People

Choosing the right business coach

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Looking for a business coach? Getting the right expert is key....

Eddie is an accomplished entrepreneur. He was able to take advantage of the existing, highly-competitive CyberSecurity market and create an organisation from scratch that was acquired by one of the larger organisations – what a ride!

- Denmark Francisco, BlackBox

It’s rare that you come across standout speakers like Eddie. I want to thank him for sharing his insight and experience with us at Adecco’s recent event – his expert knowledge and passion for business really came across.

- Alex Fleming, President & Country Head, Adecco Group

Help is at hand for every step of your journey

The company

The people

The product

The customers

The money

My own journey has been packed full of highs and lows – sound familiar? Business isn’t easy. There aren’t any shortcuts. But, with a bit of talent, a lot of hard-work and a slice of luck, what’s stopping you reaching your potential?Eddie Whittingham, Founder and CEO

Interested? Register for updates

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