STRAIGHT FORWARD PRICING, NO GIMMICKS
Maximise your productivity, smash through your goals and grow your business, faster than ever before
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It’s just £399/month all in one monthly payment – no contract, cancel anytime
Oh, and it’s 100% tax deductible too 😉
What’s included?
- 👋 Your own dedicated UK-based accountability coach
- ☎️ Deep-dive onboarding session
- 👩💻 Weekly 1-2-1 accountability calls
- 📝 Email summary and diarised commitments of your goals
- 📈 Productivity tools
- 📲 Regular accountability drop-ins via text, email and phone
- 🧠 Live Q&A sessions with multi-million-exit founder, Eddie Whittingham
- 👍 No minimum term commitment – because we’re so confident you’ll find value in our accountability coaching
- ❌ [BONUS] Just kidding. There’s no ‘bonus’ features here… because that’s just a BS gimmick people use to make you think things are more valuable than they are. Truth is… we’re here to give you honest value, no gimmicks
Join for £399/month
Why only £399/month?
With business coaches and gurus charging thousands per month, where's the catch?
Well, we’re founders too.
And we’ve been burned by sh*tty business coaches who could barely muster a fart, let alone start and scale a business…
Ultimately, we believe you know what you need to do to grow your business. You’re just not taking the action to get you there.
We’ll help you finally get your sh*t done and you’ll achieve more working with us in a matter of weeks than you have in months on your own.
Will this work for me?
Yes, 100 times yes.
It’s proven that you’re 95% more likely to achieve your goal, activity, task – whatever it is – if you work with an accountability coach.
It doesn’t matter what industry you’re in, what challenges you’re facing – accountability coaching works.
Better yet, all of our coaches are experienced founders too. So we truly understand what you’re going through and can offer insights from our collective experience.
Need more convincing?
Then book a free video intro call with an accountability coach to learn about how we can fast track your growth.
✅ Talk directly with a UK-based accountability coach
✅ Get a better understanding of how it works
✅ No sales, just a genuine discovery call to see if it’s the right fit for you (and you’re the right fit for us!)
Our pricing manifesto
Learn about how we land on our prices at GoFounder
GoFounder costs £399/month and we’re often asked why our pricing is different from other coaching options.
Here’s what motivates our decision:
Price should be determined by value created
When you love something, it’s easy to justify the price you pay for it. And, when you’re getting loads of value from a service, it’s fair to pay the right price for it.
Since (hopefully) you’ll love working with GoFounder, knowing exactly what you’re working on and when, and pushing you closer to your goals day-in-day-out, we chose a price of £10/day for the daily value of the service.
That’s less than most people spend on their daily coffees and sandwich!
Cheap pricing isn’t sustainable for either of us
Cheap coaching or low-cost accountability tools create bad incentives that hurt our members.
When a users pays £399/month for GoFounder, they’re sending a strong signal that they’re committed to the process and that we’ve created something of significant value for them. It ensures that we can pay for the best full-time coaches (based right here in the UK), with relevant founder experience, leading to a better service.
Higher prices create higher commitment, which results in better results
We touched upon this above but it’s worth being quite explicit with this. By committing to this service, our members see far greater results than those who are looking for a cheap fix.
We see this time and time again when working with early stage founders on our free platform, where they can learn about starting a business. The reality is that the vast majority of people who engage with free or cheap services aren’t as committed and therefore fail to do the work necessary to get them closer to their goals.
No fake incentives or deals
We don’t offer any form of fake incentives, like ‘bonus this’ or ‘bonus that’. We’re all about generating real value for our members.
No minimum term contract
We’re so confident that you’ll find our services valuable that we don’t tie you in to a minimum term contract.
Why? Because, that’s how much we believe in what we’re doing. And the value you’ll get from it.
It’s wrong to build to a business off of people who aren’t finding value in what we do. We only want to continue working with you if you’ve fallen in love with our accountability coaching.
No fake discounts or sales
We know our worth. That means we don’t do special deals for Black Friday or Cyber Monday.
We think our services provides the same value the whole year round and that members should not be penalised (or rewarded) because of when they found out about GoFounder and decided to pay.
That and we’ve already created the service to be as affordable as possible – so anything less would mean we’d need to start lowering the quality of the service we provide. And that’s a big no-no.
Cancellation should be easy-peasy
We let you cancel without going endless questionnaires. Want to cancel? Just let your accountability coach know and we’ll take care of it, pronto.
What our members are saying...
Talitha Heaton
– Founder, Trailblaze Marketing
“As a new Mum and first-time founder, my accountability coach has helped me focus, prioritise and, frankly, keep my head above water“
Liam Smith
– Founder, MealPro App
“My workload feels sustainable for the first time in a long time – reducing stress and the risk of burnout!“
Amy Polly
– Founder, The Mental Health Rebellion
“I have a lot more clarity on the direction I’m going, especially spending less time on the less important things“
“Without a doubt, I’ve achieved above and beyond what I would have”
“I’m so ridiculously more productive than I was before”
“GoFounder has been amazing as a first-time founder”
“I really wish I had it when I started”
👍 No minimum term contract
Cancel anytime, no questions asked
We’re so confident you’ll find GoFounder great value for money that won’t tie you into a contract and you can cancel anytime.
So, you have absolutely nothing to lose… 🤷♂️
“I’m now laser focused on the stuff that will have the biggest impact”
“This has definitely helped me avoid burnout, no question!”
“I launched my SaaS tool in just 17 days and got my first revenue 4 days later”
“I’ve been in such a high energy state since starting“
Frequently asked questions
How does GoFounder work?
It’s pretty simple.
You’ll have a weekly 1-2-1 video call with your UK-based accountability coach, where you’ll reflect over the previous week, refocus on your highest impact tasks and commit to achieving them by setting deadlines in stone.
Better yet, your accountability coach has experience of being a founder too – so they get it.
You’ll have a sounding board, as well as someone who’s not shy in giving you some tough love.
The goal with GoFounder is to set you on the right path to creating effective habits for the long term and, ultimately, accelerating your success.
How much does it cost?
It’s £399 per month, with no contract.
Our goal with GoFounder is to keep it accessible, while ensuring we can make sure it delivers (and, honestly, there’s an element of keeping you accountable too).
We’re 100% based in the UK, which includes all of our accountability coaches.
And, on top of that, every single coach has to have experience as a founder – so we pay extra for the unique insight that they can bring you to.
Don’t forget, this is a business expense and is 100% tax deductible!
What's the time commitment?
You’re busy, we get it. That’s why we’ve tailored GoFounder to help save you time and increase your productivity.
You’ll take part in a 30-minute onboarding call, followed by weekly 20-minute impact calls.
That’s it.
No wasted time, no fluff and distractions. We have short, sharp interactions to help you become laser focused on what matters most.
Is this like a business coach or mastermind group?
Well, not really.
We focus specifically on accountability and productivity – so rather than just speaking to someone about what you should be working on, we’ll help you actually deliver on it.
The chances are you will already know what you need to do – that’s why you run your own business. But the reality is you’re being pulled in different directions and find it hard to know what to prioritise.
That’s where we come in.
That said, we specifically only hire coaches who have had founder experience for one simple reason… they get it. So, whilst this isn’t business coaching per se, our accountability coaches will happily offer their opinions and thoughts based on their own experiences.
We also run regular Q&A sessions and workshops with our founder, Eddie Whittingham, who sold his first startup in a multi-million exit – which are 100% free of charge for our members.
How long are the weekly calls?
20-minutes. No more, no less.
This ensures that you can commit to building long term momentum.
And the best thing about the momentum is that your success will compound month on month.
The longer you maintain high levels of accountability and productivity for, the greater your results.
So our approaches focuses on taking the biggest steps forwards, without creating burnout.
Will this really work for me?
You’re allowed to be dubious. In a world of online courses, get rich schemes and utter BS… you’re right to question it.
The reality is, GoFounder was created by someone who’s actually been there and done it himself – not someone who’s got rich by selling ‘get rich’ courses.
Plus… we’re totally honest. This isn’t for everyone.
That’s why we don’t tie you in to a minimum term contract.
That’s how confident we are in what we do. And, if it isn’t for you – there’s no hard feelings.
Is it a phone call or a video call?
We always prefer to do video calls (typically via Zoom) because it helps us build better relationships with our members.
If a video call isn’t convenient, then don’t worry – we can just do a phone call instead.
Either way, you’ll receive a summary of your agreed commitments at the end of a call – as well as diary invites to ensure time is blocked out to smash your highest impact work.
What if I can't attend a session?
That’s no problem at all.
You’ll have regular contact with your accountability coach and if you need to adjust a session, then we’ll simply rearrange – no drama.
Is there a minimum term?
Nope. We work on a rolling 30-day basis (or yearly, if you prefer to pay annually and save 20%).
There’s no long term contracts, cancellation fees or funny little legal loopholes.
You can quit whenever you want, no hard feelings.
We can only meet you half way
At £399/month, you're making a commitment to yourself and your business
Old habits have got you stuck in rut.
Now is the time to refocus, set goals, set plans and take purposeful action – and be held accountable to that action.
If you’re debating £399/month now, it’s likely you haven’t got the commitment to make change.
Traditional business coaches charge thousands per month and don’t get the results we’re seeing with our clients.
We want to make you our next success story.
Ready to become one?
Let's do this!
“I’ve loved having someone to bounce ideas off”
“Confidence in myself has appeared out of nowhere”
“I don’t have the weight of the world on my shoulders anymore”
“I’m ridiculously more productive (including making better decisions)”