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About us

We help founders get going, without the BS

Our online tool is packed full of everything founders need to start, grow and scale their business – right the way from the first idea, through to funding, customer acquisition and even to exit.

What is GoFounder?

GoFounder is an online platform built by successful start-up founder, Eddie Whittingham, for other start-up founders looking to start, grow or scale their business… without the BS. Straight-talking, down to earth resources and a supportive community to help you along the way, from people who’ve actually sat where you are, struggled and succeeded.

GoFounder was founded by Eddie Whittingham in 2020, having recently had his start-up, The Defence Works, acquired by one of the world’s largest cyber-security companies in just three years (1,121 days to be precise!).

Eddie doesn’t claim to be a world famous entrepreneur but he does have a passion for business and for helping people succeed.

You can read about Eddie’s Journey here:

Read more

But, it’s fair to say, throughout his journey as a founder, Eddie hated all of the BS that goes along with starting a business – especially as his social media feeds we’re crammed full of sponsored content featuring:

  • cringeworthy business coaches who’ve never owned their own business
  • fake overnight success strategies
  • get rich quick schemes
  • people pretending they’re successful, dishing out advice whilst sat in a Lamborghini they rented by the hour
  • the ‘hustle’
  • the ’10x’
  • those giving advice on how to start a business on a shoestring… when they stated with Daddy’s millions

The truth is, the start-up scene is jam-packed with a lot of BS.

And, that’s where we come in.

At GoFounder, we’re on a mission to rid the start-up scene of the illusions of overnight success, the misconception that anyone can do it and to call out dumb stuff when we see it.

Starting a business isn’t for everyone – it shouldn’t be, it’s hard work. There are no shortcuts. No easy rides.

You knew that already though, didn’t you? Else you’d be knee deep in Gary Vee videos already.

We’re here to help those hungry for success, that recognise this won’t be a walk in the park. We’ve built tools from the ground up, specifically to help you get started with straight-talking, jargon free guidance to help you get to where you want to be.

Better yet, we’re not trying to tell you about something we haven’t actually done ourselves.

Ready to get going?

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