Spending hours procrastinating & then beating yourself up for it?
We help busy founders make more money & reclaim their time through weekly accountability coaching proven to keep you focused on the tasks that actually matter.
GET YOUR FIRST SESSION FREEMaybe it's your lack of focus?
Or maybe you're neurodiverse?
Either way, we get it. A combination of constant distractions, lack of accountability and poor structure, mean you’re not achieving your true potential.
Working in your business not on it
Focusing on your clients is one thing, but if you’re too busy working in your business rather than on it, you’re going to lose traction towards your true goal.
Chasing inconsistent revenue
Are you facing feast or famine because your sales and marketing activity drops off a cliff when you’re ‘busy’?
Juggling a work/life balance
Sacrificing time with loved ones and friends? Well, are you really showing up and working effectively or are you guilty of wasting that precious time?
Feeling isolated and uncertain
Being a founder can be one of the loneliest places around. Need someone to hold you accountable? Bounce an idea off? Help refocus you?
Get laser focused and be more productive than you've ever been
We know it can be overwhelming when building a business. What to do next? When to do it? Am I even capable of this?
Without laser focus, you end up in a constant state of fear which leads to paralysis and then you’ll miss out.
We’ll help you skip months of procrastination and, together with your accountability coach, you’ll get straight talking, no nonsense and BS-free input to help you smash through your mental barriers.
Give overwhelm the middle finger and prioritise what matters most
Can we be blunt?
You’re feeling overwhelmed because you don’t have clarity on your most important work. We’ll help you identify and prioritise your most impactful actions towards your goals.
Say goodbye to meaningless monotony. We’ll throw your overwhelm out of the window as we refocus your mind to chase down the work that’s going give you the biggest impact, the quickest.
And, once you’ve started… you’ll wish you’d done it years ago.
Make more momentum in days than you have in months
Momentum always begins with a decision. It doesn’t just happen, you have to create it.
Through our weekly accountability calls, we’ll help you build momentum week on week, month on month. Dramatically increasing your productivity and all whilst reducing your risk of burnout.
Whatever your plans are, with your new found focus and clarity, your momentum will help you get you there, faster.
We're helping founders just like you
Listen to the nice things our clients have to say about us (and we didn’t pay them!)
👍 No contract, cancel anytime
Our experience says you’ll either cancel in your first month and revert back to putting your dreams on ice or you’ll commit to becoming the best version of yourself
I want to find out moreYour accountability coaches
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Our HQ is in Manchester, with all of our coaches being exclusively based in the UK
Real world founder experience
Being a founder is uniquely challenging, so we ensure that our accountability coaches have experience of life as a founder themselves, so they know first hand the challenges you’re facing. After all, you deserve someone who truly understands what it’s like.
Founder focused framework
By taking a tailored approach to each founder’s needs, we unlock your unique potential, and help guide and inspire you to achieve your goals in record time. And with no minimum term contract – what have you got to lose?
Refreshingly straight talking
Every company prides themselves on their customer being right. Well, if you’re our client, we don’t hold back. We’ll tell you if we think you’re wrong. We want you to achieve your goals and so, we’ll let you know when we think procrastination is taking over from productivity.
Here's how GoFounder works:
It's super simple and super effective...
1. Goal setting & strategy intro
Choose a time and date that fits around you, where you’ll be introduced to your new accountability coach. This 30-minute onboarding call will review your current strategy as well as identifying your first high IMPACT goals, designed to help you get there – faster.
2. Weekly IMPACT call
These 20-minute video calls will help you reflect over the previous week, refocus on your next highest impact tasks and commit to achieving them by setting deadlines in stone.
3. Getting sh*t done (finally)
Taking your new high impact goals and using proven productivity techniques, you’ll set off refreshed and hyper-focused on achieving your goals over the next 7-days.
4. Accountability check ins
Don’t worry, you’re not alone. You’ll have your dedicated accountability coach supporting you via email, text and phone to help inspire, motivate and (more importantly) keep you on target for getting sh*t done over the 7-days. It’s like having a virtual co-founder.
5. Knowledge shortcuts
To help super charge your productivity (where we think you need it), we’ll share short tutorials, guides or videos from our library of knowledge shortcuts, curated from the thousands of founders we’ve worked with – just another way to maximise your productivity.
Book a free intro call with an accountability coach
Interested in learning more?
Why not book a free intro call with an accountability coach to learn about how we can fast track your growth.
✅ Talk directly with a UK-based accountability coach
✅ Get a better understanding of how it works
✅ No sales, just a genuine discovery call to see if it’s the right fit for you (and you’re the right fit for us!)
What our members are saying...
Talitha Heaton
– Founder, Trailblaze Marketing
“As a new Mum and first-time founder, my accountability coach has helped me focus, prioritise and, frankly, keep my head above water“
Liam Smith
– Founder, MealPro App
“My workload feels sustainable for the first time in a long time – reducing stress and the risk of burnout!“
Amy Polly
– Founder, The Mental Health Rebellion
“I have a lot more clarity on the direction I’m going, especially spending less time on the less important things“
“Without a doubt, I’ve achieved above and beyond what I would have”
“I’m so ridiculously more productive than I was before”
“GoFounder has been amazing as a first-time founder”
“I really wish I had it when I started”
What's the cost?
No contract, cancel anytime (not that you’ll want to!)
Membership includes:
- 👋 Your own dedicated UK-based accountability coach
- ☎️ Deep-dive onboarding session
- 👩💻 Weekly 1-2-1 accountability calls
- 📝 Email summary and diarised commitments of your goals
- 📈 Productivity tools
- 📲 Regular accountability drop-ins via text, email and phone
- 🧠 Live Q&A sessions with multi-million-exit founder, Eddie Whittingham
- 🔒 No contract, cancel anytime – because we’re so confident you’ll find value in our accountability coaching
- ❌ [BONUS] Just kidding. There’s no ‘bonus’ features here… because that’s just a BS gimmick people use to make you think things are more valuable than they are. Truth is… we’re here to give you honest value, no gimmicks
Join for £399/month
Why GoFounder?
👋 Hey – I’m Eddie, founder of GoFounder.
“I quit my job to start my first business without any funding or knowing where to start. I just got my head down and worked hard, before selling it in a multi-million-pound-exit.
The funny thing is, I spent so many days (and sleepless nights!) feeling overwhelmed about what I should be focusing on, or being distracted by things that just didn’t help my business grow.
Looking back, I can’t help but think… imagine how much quicker I could’ve grown the business had I been laser focused… or if I’d have avoided shiny-object syndrome… or tackled my highest impact work rather than ticking off the easy stuff?
I know first hand how easy it is to get lost in a to-do list and squander days (if not weeks) at a time. And it’s a lonely place as a founder.
So, I created GoFounder.
It’s what I wished I’d had to help me achieve my goals faster – and now it’s yours“
Super-charge your productivity with an accountability coach 🚀
Book a free (non-salesy) intro call🔒 No contract, cancel anytime
No questions asked
We’re so confident you’ll find GoFounder great value for money that we don’t tie you into a commitment. So, you have absolutely nothing to lose… 🤷♂️
“I’m now laser focused on the stuff that will have the biggest impact”
“This has definitely helped me avoid burnout, no question!”
“I launched my SaaS tool in just 17 days and got my first revenue 4 days later”
“I’ve been in such a high energy state since starting“
Frequently asked questions
How does GoFounder work?
It’s pretty simple.
You’ll have a weekly 1-2-1 video call with your UK-based accountability coach, where you’ll reflect over the previous week, refocus on your highest impact tasks and commit to achieving them by setting deadlines in stone.
Better yet, your accountability coach has experience of being a founder too – so they get it.
You’ll have a sounding board, as well as someone who’s not shy in giving you some tough love.
The goal with GoFounder is to set you on the right path to creating effective habits for the long term and, ultimately, accelerating your success.
How much does it cost?
It’s £399 per month, with no contract.
Our goal with GoFounder is to keep it accessible, while ensuring we can make sure it delivers (and, honestly, there’s an element of keeping you accountable too).
We’re 100% based in the UK, which includes all of our accountability coaches.
And, on top of that, every single coach has to have experience as a founder – so we pay extra for the unique insight that they can bring you to.
Don’t forget, this is a business expense and is 100% tax deductible
What's the time commitment?
You’re busy, we get it. That’s why we’ve tailored GoFounder to help save you time and increase your productivity.
You’ll take part in a 30-minute onboarding call, followed by weekly 20-minute impact calls.
That’s it.
No wasted time, no fluff and distractions. We have short, sharp interactions to help you become laser focused on what matters most.
Is this like a business coach or mastermind group?
Well, not really.
We focus specifically on accountability and productivity – so rather than just speaking to someone about what you should be working on, we’ll help you actually deliver on it.
The chances are you will already know what you need to do – that’s why you run your own business. But the reality is you’re being pulled in different directions and find it hard to know what to prioritise.
That’s where we come in.
That said, we specifically only hire coaches who have had founder experience for one simple reason… they get it. So, whilst this isn’t business coaching per se, our accountability coaches will happily offer their opinions and thoughts based on their own experiences.
We also run regular Q&A sessions and workshops with our founder, Eddie Whittingham, who sold his first startup in a multi-million exit – which are 100% free of charge for our members.
How long are the weekly calls?
20-minutes. No more, no less.
This ensures that you can commit to building long term momentum.
And the best thing about the momentum is that your success will compound month on month.
The longer you maintain high levels of accountability and productivity for, the greater your results.
So our approaches focuses on taking the biggest steps forwards, without creating burnout.
Will this really work for me?
You’re allowed to be dubious. In a world of online courses, get rich schemes and utter BS… you’re right to question it.
The reality is, GoFounder was created by someone who’s actually been there and done it himself – not someone who’s got rich by selling ‘get rich’ courses.
Plus… we’re totally honest. This isn’t for everyone.
That’s why don’t tie you in with a contract – just a rolling 30-day commitment that you can cancel anytime.
That’s how confident we are in what we do. And, if it isn’t for you – there’s no hard feelings.
Is it a phone call or a video call?
We always prefer to do video calls (typically via Zoom) because it helps us build better relationships with our members.
If a video call isn’t convenient, then don’t worry – we can just do a phone call instead.
Either way, you’ll receive a summary of your agreed commitments at the end of a call – as well as diary invites to ensure time is blocked out to smash your highest impact work.
What if I can't attend a session?
That’s no problem at all.
You’ll have regular contact with your accountability coach and if you need to adjust a session, then we’ll simply rearrange – no drama.
Is there a minimum term?
Nope. We work on a rolling 30-day basis (or yearly, if you prefer to pay annually and save 20%).
There’s no long term contracts, cancellation fees or funny little legal loopholes.
You can quit whenever you want, no hard feelings.
Why we probably shouldn't work together
No, really - we're the nuclear option
If you’ve reached way down here you’re probably sat there thinking… yeah, but is this really what I need And, honestly, we’re happy to say that GoFounder isn’t for everybody. We’re the nuclear option for smashing your productivity.
We’re a terrible fit if you’re a slacker or you’re looking to get rich quick.
Successful founders are talented and work really, really hard. And they’re the founders we work with. We help founders who know, deep down, they’re better than what they’re currently doing and we help them realise their true potential.
Talent and hard work.
You can’t do it without either.
But even people with massive potential can be distracted, end up procrastinating and, ultimately, never reach their true potential.
It’s our job to help you realise yours.
Accountability = Productivity = Results
So, here you are… procrastinating (again) and your time is still ticking away.
Now, wouldn’t it be pretty epic to look back at this exact moment – this exact decision – as the moment you took action to build your dreams and change your life for good?
And it can all start right here, right now.
Are you in?
Let's do this!
“I’ve loved having someone to bounce ideas off”
“Confidence in myself has appeared out of nowhere”
“I don’t have the weight of the world on my shoulders anymore”
“I’m ridiculously more productive (including making better decisions)”